This trend's nature driven colours have an organic qualiy that supports consumers in their need to reconnect more authentically with nature. Growing concerns around sustainability and the outdoor boom will remain a priority for consumers. The appeal of earth neutrals is here to stay thanks to their timeless, calming and grounding qualities. Organic, nourishing colours wil play a key role to reconnect with nature. This trans-seasonal palette warms earthy neutrals with softer and more saturated mid-tones that call to mind the last bloom of a fading summer as it transitions into Autumn.
